The intelligent application of already collected data makes it possible to realize seemingly unlimited capabilities. We encounter best practice examples on a daily basis. It is all about creatively identifing the capabilities and implementing the value creating feasible “use cases”. The foundation for this is a sensitivity for data, their internal dependencies and relationships, as well as a skill for recognizing value creation opportunities. This is achieved by bringing together people from IT and business. We build bridges by establishing effective ways of communication to create „Collective Intelligence“.